Mwananchi Communications Limited (MCL) is a leading media company based in Tanzania and a subsidiary of the Nation Media Group, which is headquartered in Kenya. It publishes several major newspapers in both Swahili and English and has significantly expanded its digital presence.

Purpose

The Online Engagement Assistant will support the organization’s digital presence by managing online interactions, monitoring social media channels, and engaging with audiences to enhance brand visibility and community engagement. This role requires a proactive individual with excellent communication skills, creativity, and a strong understanding of digital platforms.

Main Responsibilities

• Assist in planning, coordinating, and executing audience engagement strategies across digital and traditional platforms.
• Upload and publish stories, features, and multimedia content on the website, ensuring accuracy, timeliness, and alignment with editorial standards.
• Share published content across The Citizen social media channels, including X, Facebook, Instagram,
• MwanaClick, and any emerging platforms, using tailored captions and audience-appropriate formats.
• Draft, edit, and schedule posts that promote The Citizen’s stories and campaigns, ensuring consistency in tone, accuracy, and brand identity.
• Support in managing community engagement by responding to reader comments, messages, and enquiries across digital platforms in line with editorial and ethical standards.
• Monitor social media platforms and online conversations to identify trending topics, breaking news, and opportunities for audience engagement.
• Collect, analyze, and report on audience engagement metrics, including website traffic, social media reach, impressions, and interactions, providing actionable insights for the Engagement Lead and editorial team.
• Ensure all digital content is optimized for search engines (SEO) and adheres to best practices for web publishing.
• Track competitor activities and industry trends to help The Citizen maintain a strong digital presence and competitive edge.
• Ensure compliance with journalistic ethics, copyright laws, and data protection regulations in all engagement activities.
• Carry out any other related duties assigned by the Engagement Lead to enhance audience growth, retention, and participation.

Minimum Qualifications & Experience

• Academic: University Degree in Journalism, Mass Communication, Digital Media, or related field.
• Experience: 1-2 years working experience in social media management, digital engagement, or customer support.

Mode of Application

Interested and qualified candidates should apply online via our career portal https://careers.mcl.co.tz or email hrm@tz.nationmedia.com.

All applications should be in PDF format.

Women are highly encouraged to apply.

MCL is an equal opportunity employer.