Serengeti Breweries Limited (SBL) is a leading beer and spirits company in Tanzania. It was founded in 1988 and is now a subsidiary of East African Breweries Ltd (EABL), which is majority-owned by the global beverage company Diageo. SBL operates three breweries in Tanzania: Dar es Salaam, Mwanza, and Moshi. In 2021, the company added a spirits production facility to its Moshi brewery.

The Consumer Planning Manager to provide insights to the business to sharpen the activities to support the team to deliver the overall company strategy.

Role Responsibilities:

Market research and consumer Insight generation:

Identifies gaps in consumer and retail information either directly or through liaison with team members and translates this into research projects.
Prepares research briefs for agencies
Instructs research agencies that handle consumer and retail research on behalf of the company and monitors their work to ensure compliance, timely, quality and on budget outputs.
Interprets research information and generates/complies user friendly summary reports for internal use.
Disseminates market and consume insights within the company.

Market Planning:

Manage and co-ordinate the preparation marketing plans for the company, ensuring that they comply with marketing strategy, policies and timelines.
Provide statistical support by way of information and data to the preparation of planning & business reviews/
Manage the analysis of performance data and disseminate the information to the commercial team and other internal users.

Inter-departmental coordination:

Work hand in hand with legal & Finance to ensure the compliance agenda is being delivered by providing relevant information and data.
Share market and consumer research information with Sales, Finance & Supply to enable the functions’ to focus its business development activities and benefit from all available business building opportunities.
Work closely with Finance in respect to budget tracking, variance analysis, etc.

Qualifications and Experience Required

Bachelor’s degree in Business, or research degree in Business, Finance desirable.
4-5 proven successful years in Research or Monitoring and Evaluation and/or planning in a commercial setting.
Strategic penetration, commercial exposure and understanding
IT Literacy in Excel and statistical analysis software
Strong interpersonal skills – able to manage across functional projects and teams and execute them all well.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.